Tofaş Akademi

Proudly FIATian: There is a reason

CATEGORY: Skills Training 


The automotive market in Turkey is highly competitive since there are 42 brands.

There are 19 Fiat models with various versions to be known and be compared with the competitors. These models are sold by 380 Fiat Sales Advisors distributed among 74 showrooms throughout the country. Tipo HB, 500X, Ducato and Doblo models are of strategic importance for FIAT in 2019. That’s why these 4 model product features, customer profile and advantages of the competition required training.

Together with sales and model training, the aim of Tofas’ 50th Anniversary was to strengthen brand loyalty of the employees.

Design & Execution Team

71 Tofas employees from the following different departments worked for program design and organization as listed below:

  • FIAT Business Unit
  • Sales
  • Tofas Academy
  • Finance
  • Corporate Communication

Learning Objectives

“There is a reason” motto which is also used in public communications. The learning objectives of the program linked with the business need are defined as:

  • Promoting FIAT brand loyalty.
  • Increasing motivation.
  • Leveraging the knowledge of 4 car models on features, technology, performance, design, competition.

Learning Methods Used

A wide portfolio of learning methods is incorporated into the design of Proudly FIATian as listed below:

  • Self-learning
  • Peer-learning
  • Video learning
  • Mobile learning
  • Gamification
  • Feedback
  • Seminar