Tofaş Akademi

IKEA: Strike for an Effortless Experience is a Wrong Strategy

Deploying Customer Effort Score could be destructive under two conditions: using CES as a key metric for your critical touch-point experiences, and, your brand value is not about effortless. It would generate...

Service Design 101

Summary: Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys. What Is a Service...

Future of User Experience

We need people who have a wide range of skills. One day they can be doing user research—interviewing customers, writing surveys, analyzing results, etc.—and the next day they’ll be doing interaction work and...

Category - USER EXPERIENCE

Service Design 101

Summary: Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys. What Is a Service? Traditional...

Future of User Experience

We need people who have a wide range of skills. One day they can be doing user research—interviewing customers, writing surveys, analyzing results, etc.—and the next day they’ll be doing interaction work and visual...