Tofaş Akademi

What is UX Writing?

There’s a new job in town. Well, maybe not “new,” but certainly popping up with increasing frequency. Google’s looking. Amazon’s looking. Dropbox, Paypal…many of the big players in tech are now looking for...

IKEA: Strike for an Effortless Experience is a Wrong Strategy

Deploying Customer Effort Score could be destructive under two conditions: using CES as a key metric for your critical touch-point experiences, and, your brand value is not about effortless. It would generate...

Service Design 101

Summary: Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys. What Is a Service...

Category - USER EXPERIENCE

What is UX Writing?

There’s a new job in town. Well, maybe not “new,” but certainly popping up with increasing frequency. Google’s looking. Amazon’s looking. Dropbox, Paypal…many of the big players in tech are now looking for User...

Service Design 101

Summary: Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys. What Is a Service? Traditional...