Tofaş Akademi

What’s a Design Sprint and Why is It Important?

A Design Sprint is a unique five day process for validating ideas and solving big challenges through prototyping and testing ideas with customers. The book “How To Solve Big Problems and Test New Ideas in Just...

What is UX Writing?

There’s a new job in town. Well, maybe not “new,” but certainly popping up with increasing frequency. Google’s looking. Amazon’s looking. Dropbox, Paypal…many of the big players in tech are now looking for...

IKEA: Strike for an Effortless Experience is a Wrong Strategy

Deploying Customer Effort Score could be destructive under two conditions: using CES as a key metric for your critical touch-point experiences, and, your brand value is not about effortless. It would generate...

What’s a Design Sprint and Why is It Important?

A Design Sprint is a unique five day process for validating ideas and solving big challenges through prototyping and testing ideas with customers. The book “How To Solve Big Problems and Test New Ideas in Just Five...

What is UX Writing?

There’s a new job in town. Well, maybe not “new,” but certainly popping up with increasing frequency. Google’s looking. Amazon’s looking. Dropbox, Paypal…many of the big players in tech are now looking for User...

Future of User Experience

We need people who have a wide range of skills. One day they can be doing user research—interviewing customers, writing surveys, analyzing results, etc.—and the next day they’ll be doing interaction work and visual...